During the COVID-19 pandemic, Founder Matthew Boland observed a decline in people’s mental health across his social media platforms. Fear, anxiety, and depression were everyday conversations among his peers.

Heavy On The Self Love (HSL) is a lifestyle-based brand operated in West Hartford, Connecticut. HSL is a statement of the single most crucial ingredient to prevailing through life’s difficulties.

While building the brand, he observed a need to create a safe space where people could therapeutically express themselves. As a result, The HSL Project was born.

Beyond tangible products, HSL is a community quickly expanding. From brand ambassadors and creatives to inspiring storytellers alike, everyone is family at HSL!